Tool comparison

BrightLocal vs Serpstat

Compare BrightLocal and Serpstat across pricing, ratings, and key features to choose the best fit.

Total Reviews6000
Winner Rating4.7
Our Top PickBrightLocal

At a Glance

Quick summary of what each tool offers.

BrightLocal 4.7

BrightLocal specializes in local SEO with citation building, review management, and local rank tracking.

PaidStarts at $29/mo
Serpstat 4.5

Serpstat combines SEO, PPC, and content marketing tools with competitive research capabilities.

FreemiumStarts at $69/mo
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Feature Comparison

In-depth look at capabilities and specs.

B
4.7(2500)

BrightLocal

BrightLocal specializes in local SEO with citation building, review management, and local rank tracking.

Paid$29/mo

Pros

  • Best for local SEO
  • Great reporting
  • Citation building

Cons

  • Limited to local SEO
  • Learning curve

Key Features

Local Rank Tracker
Citation Tracker
Reputation Manager
GBP Audit
White Label
S
4.5(3500)

Serpstat

Serpstat combines SEO, PPC, and content marketing tools with competitive research capabilities.

Freemium$69/mo

Pros

  • All-in-one platform
  • Good AI features
  • Competitive pricing

Cons

  • UI can be overwhelming
  • Limited US focus

Key Features

Keyword Research
Competitor Analysis
Site Audit
Backlink Analysis
Rank Tracking

Deep Dive

Pros, cons, and detailed breakdowns.

BrightLocal Analysis

What we like

  • Best for local SEO
  • Great reporting
  • Citation building

Drawbacks

  • Limited to local SEO
  • Learning curve
Serpstat Analysis

What we like

  • All-in-one platform
  • Good AI features
  • Competitive pricing

Drawbacks

  • UI can be overwhelming
  • Limited US focus
OFFICIAL VERDICT

The Winner: BrightLocal

BrightLocal is rated 4.7/5, while Serpstat is rated 4.5/5. Choose based on your feature needs and pricing.