Tool comparison

Semrush vs Ahrefs

Compare Semrush and Ahrefs across pricing, ratings, and key features to choose the best fit.

Reviews:Semrush|Ahrefs
Total Reviews25000
Winner Rating4.9
Our Top PickSemrush

At a Glance

Quick summary of what each tool offers.

Semrush 4.9

Semrush is a comprehensive marketing suite with AI features for SEO, content marketing, competitor research, and social media.

PaidStarts at $129.95/mo
Ahrefs 4.9

Ahrefs is an industry-leading SEO tool for backlink analysis, keyword research, competitor analysis, and rank tracking.

PaidStarts at $99/mo
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Feature Comparison

In-depth look at capabilities and specs.

S
Featured
4.9(10000)

Semrush

Semrush is a comprehensive marketing suite with AI features for SEO, content marketing, competitor research, and social media.

Paid$129.95/mo

Pros

  • All-in-one platform
  • Huge data availability
  • Industry standard

Cons

  • Very expensive
  • Overwhelming interface

Key Features

Keyword magic tool
Site audit
Writing assistant
Social media tracker
A
Featured
4.9(15000)

Ahrefs

Ahrefs is an industry-leading SEO tool for backlink analysis, keyword research, competitor analysis, and rank tracking.

Paid$99/mo

Pros

  • Best backlink database
  • Excellent keyword research
  • Comprehensive site audits
  • Great content ideas

Cons

  • Expensive
  • Steep learning curve
  • No free tier

Key Features

Site Explorer
Keywords Explorer
Site Audit
Rank Tracker
Content Explorer

Deep Dive

Pros, cons, and detailed breakdowns.

Semrush Analysis

What we like

  • All-in-one platform
  • Huge data availability
  • Industry standard

Drawbacks

  • Very expensive
  • Overwhelming interface
Ahrefs Analysis

What we like

  • Best backlink database
  • Excellent keyword research
  • Comprehensive site audits
  • Great content ideas

Drawbacks

  • Expensive
  • Steep learning curve
  • No free tier
OFFICIAL VERDICT

The Winner: Semrush

Semrush is rated 4.9/5, while Ahrefs is rated 4.9/5. Choose based on your feature needs and pricing.