Total Reviews18000
Winner Rating4.9
At a Glance
Quick summary of what each tool offers.
SpyFu 4.6
SpyFu shows you exact keywords competitors buy on Google Ads and their organic ranking history.
PaidStarts at $39/mo
Ahrefs 4.9
Ahrefs is an industry-leading SEO tool for backlink analysis, keyword research, competitor analysis, and rank tracking.
PaidStarts at $99/mo
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Feature Comparison
In-depth look at capabilities and specs.
S
4.6(3000)
SpyFu
SpyFu shows you exact keywords competitors buy on Google Ads and their organic ranking history.
Paid$39/mo
Pros
- Great competitor insights
- Unlimited searches
- Historical data
Cons
- US focused
- Dated interface
Key Features
Competitor Keywords
PPC Research
Backlinks
SERP History
Keyword Grouping
A
Featured
4.9(15000)
Ahrefs
Ahrefs is an industry-leading SEO tool for backlink analysis, keyword research, competitor analysis, and rank tracking.
Paid$99/mo
Pros
- Best backlink database
- Excellent keyword research
- Comprehensive site audits
- Great content ideas
Cons
- Expensive
- Steep learning curve
- No free tier
Key Features
Site Explorer
Keywords Explorer
Site Audit
Rank Tracker
Content Explorer
Deep Dive
Pros, cons, and detailed breakdowns.
SpyFu Analysis
What we like
- Great competitor insights
- Unlimited searches
- Historical data
Drawbacks
- US focused
- Dated interface
Ahrefs Analysis
What we like
- Best backlink database
- Excellent keyword research
- Comprehensive site audits
- Great content ideas
Drawbacks
- Expensive
- Steep learning curve
- No free tier