Total Reviews6500
Winner Rating4.6
At a Glance
Quick summary of what each tool offers.
SpyFu 4.6
SpyFu shows you exact keywords competitors buy on Google Ads and their organic ranking history.
PaidStarts at $39/mo
Serpstat 4.5
Serpstat combines SEO, PPC, and content marketing tools with competitive research capabilities.
FreemiumStarts at $69/mo
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Feature Comparison
In-depth look at capabilities and specs.
S
4.6(3000)
SpyFu
SpyFu shows you exact keywords competitors buy on Google Ads and their organic ranking history.
Paid$39/mo
Pros
- Great competitor insights
- Unlimited searches
- Historical data
Cons
- US focused
- Dated interface
Key Features
Competitor Keywords
PPC Research
Backlinks
SERP History
Keyword Grouping
S
4.5(3500)
Serpstat
Serpstat combines SEO, PPC, and content marketing tools with competitive research capabilities.
Freemium$69/mo
Pros
- All-in-one platform
- Good AI features
- Competitive pricing
Cons
- UI can be overwhelming
- Limited US focus
Key Features
Keyword Research
Competitor Analysis
Site Audit
Backlink Analysis
Rank Tracking
Deep Dive
Pros, cons, and detailed breakdowns.
SpyFu Analysis
What we like
- Great competitor insights
- Unlimited searches
- Historical data
Drawbacks
- US focused
- Dated interface
Serpstat Analysis
What we like
- All-in-one platform
- Good AI features
- Competitive pricing
Drawbacks
- UI can be overwhelming
- Limited US focus